Severin Daniels

After more than 20 years of being the maverick in major corporations, I now dedicate my corporate professionalism to maverick companies and people that are hungry for growth and change and that are eager to focus. Inside of me runs a solid V12 marketing engine - outside you will encounter an unconventional leader and people catcher, who talks and dresses casual but dedicates hard work into things he is passioned about.

Outside Zen – Inside Dynamite

  • Motivated by passion – winged by the ability to inspire
  • Devoted to focus through simplicity
  • Driven by opportunities to change something for the better
  • Believer in experience, intellect and intuition at equal terms
  • Sucker for untilled fields
  • Unconventional mid aged but young minded manager
  • Kung Fu fighter and surfer

The approach

defineyourZ supports enterprises and entrepreneurs in defining,
connecting and implementing their strategy, their focus, their Z.

Following a holistic, yet dedicated approach, defineyourZ helps to successfully and passionately pursue challenging goals in an environment of maddening complexity.

The approach usually starts with a marketing assignment, following a straightforward and crystal clear 7 step methodology. Nevertheless, based on the premise and conviction, that only if all areas are aligned, the enterprise and the entrepreneur will maximise success and contentment, it comprises and connects three crucial areas: marketing, corporate & individual well-being.

The model always follows the principles: Appreciation – Honesty - No bullshit.

Possible ways of cooperation

  • Interim and transformation – Organizational shift towards more focus in marketing and corporate well- being as Interim/ Transformation Manager
  • External staff position – supporting enterprises and entrepreneurs in strategic topics that in the daily routine often fall short
  • Trainings – On- and offline trainings in marketing and corporate well-being topics
  • Sparring's partner – Individual sparring's partner or member of an advisory board
  • Workshops – Focused boost of strategic topics in a short period
  • Development and implementation of communication and advertisement that will change behavior (on- and offline)

Why simplicity?

Complexity is todays biggest challenge. Traditional systems dealing with every variable, analysing every option and ask for permission at every single step, no longer work. They lead to maddening complexity.

Simplicity is the ultimate sophistication” Jack Trout

Why Z?

  • Z is the final letter of the alphabet
  • When you cross read you follow a Z pattern
  • 7 is a magic number and 2 x 7 =
  • 7 steps is all it takes to define your strategy

Working background

Now: Maverick on a Mission

Since 2020: Helping maverick companies to cut through complexity and bring about a crystal clear focus in marketing and corporate strategy.

Before: Maverick in major cooperations

More than 20 years of experience in executive marketing management positions for international top brands around the globe (e.g. Danone, Chiquita, Geberit, Lafarge). In the last role at Geberit, responsible for the global marketing and brand management of the sanitary business.

Educational background

Digital Marketing, University of St. Gallen (HSG), Switzerland

Senior Management Development Program, IMD, Lausanne, Switzerland

Executive Leadership Program, Henley Business School, Henley, UK

Dipl.-Kfm. (Master) - Studies of business administration, Majors in Marketing and Finance, RWTH-Aachen, Aachen, Germany and University of Limburg, Maastricht, The Netherlands